Purple Gold is a documentary film and ongoing documentary series chronicling the extraordinary history of California wine and the people who built it.

Beginning with the vision of Agoston Haraszthy and spanning more than 170 years of triumph, disaster, innovation, and reinvention, Purple Gold reveals how generations of winemakers transformed California into one of the world's most celebrated wine regions.

Through interviews, historical storytelling, and cinematic visuals, the series explores the legacy behind the label—and the human stories that continue to shape California wine today.